New analysis from constructing society, The Cumberland, has revealed that almost all of British holidaymakers (83%) would like to vacation right here within the UK somewhat than journey overseas this 12 months, with 68% citing fears of being stranded overseas and uncertainty round COVID-19 (62%) as their predominant motivation for a British staycation.
Simply over half (55%) of these surveyed admit to having considerations about quarantine measures with 44% noting self-isolation at their vacation spot is a significant concern. Encouragingly, virtually three-quarters of respondents (71%) are desiring to plan a UK vacation in 2021, suggesting that the nice British staycation isn’t just a brief time period answer to the coronavirus pandemic, however a long-term choice for holidaymakers and a major confidence increase for the hospitality sector.
Commissioned by The Cumberland, which has a long-established hospitality lending workforce, the Analysis With out Boundaries survey of 1,015 UK adults additionally highlighted that lodges (39%) and cottages (31%) are the most well-liked forms of lodging for these holidaying in Britain.
The analysis comes throughout a time of main uncertainty, with some international locations the world over now dealing with spikes in coronavirus circumstances resulting in quick discover quarantine and self-isolation enforcements.
“That is an extremely priceless piece of analysis for the British hospitality trade, because it reinforces the shift in temper amongst Britons with regards to holidaying and journey,” mentioned Bob Bishopp, head of business lending at The Cumberland. “We’re thrilled to see Brits are overwhelmingly choosing a UK vacation, not solely this 12 months however into subsequent 12 months as effectively, which I’m assured will show to be a lifeline to all the sector. These within the hospitality trade have labored extremely onerous since lockdown, in in all probability probably the most difficult circumstances the sector has seen. The purpose has been to make sure the most secure potential return for vacationers and holidaymakers, whereas sustaining the security of native residents, and that effort is now bearing fruit as we see Brits really embracing the staycation.”
Findings from the analysis additionally revealed that earlier than COVID hit, Spain was the most well-liked international vacation spot, with a 3rd of Brits admitting to cancelling their summer time vacation to the nation and choosing a British vacation as a substitute. In the meantime, Scotland and Cornwall had been the favorite UK options, with 16% opting to vacation there adopted intently by the Lake District and Wales (15% every).
