Banyan Tree Group has introduced a model partnership with KrisShop, Singapore Airways’ (SIA) flagship retailer. As homegrown manufacturers gone international, KrisShop and Banyan Tree Group are like-minded companions with frequent shared values for the better good. The not too long ago formalised model partnership begins first with making out there Banyan Tree’s unique, value-aligned choices with KrisShop’s complementary audiences, and can prolong into a number of different synergies.
Raelene Johnson, chief business officer of KrisShop stated: “As a part of our holistic omnichannel method to grow to be an experiential e-commerce vacation spot for travellers and past, we’re excited to associate with Banyan Tree throughout varied areas. We have now the identical purpose-driven values and a love for craft and provenance, and in addition see that wellbeing and sustainability in all areas of life are more and more necessary issues for our clients.”
Banyan Tree’s signature Necessities aromatherapy and physique care merchandise launched on KrisShop’s web site to nice success, doubling the gross sales month-on-month since launch. Containing 95% pure and responsibly-sourced botanical elements, the vary has already seen 38% income development in 2020. This was after an 18-month analysis and improvement course of that additionally enabled the design and introduction of sustainable packaging for these merchandise. Within the following months, clients might anticipate Banyan Tree curated experiences on the positioning as properly, together with different shared campaigns round frequent locations.
Ho Renyung, vp of brand name HQ of Banyan Tree Group stated: “Expressing a model at present is multidimensional – there are such a lot of completely different touchpoints, each internally and externally. Aspiring to increase our model presence in our company’ lives past their keep at our properties, we’re delighted to collaborate with KrisShop, an revolutionary chief that retains client expertise on the fore.”
