In view of the uncertainties in regards to the Covid-19 pandemic, the Hong Kong Tourism Board (HKTB) introduced that its annual signature occasion ‘Hong Kong Wine & Dine Pageant’ will, for the primary time, tackle a digital format in November.
Explaining this strategic transfer, HKTB chairman Dr YK Pang stated: “The Hong Kong Wine & Dine Pageant has been probably the most well-liked occasions amongst locals and vacationers alike since its inception over a decade in the past. Regardless of the Covid-19 outbreak this 12 months, we hope individuals can proceed to take pleasure in Hong Kong’s distinctive eating tradition whereas offering enterprise alternatives for the native F&B sector amidst this difficult financial local weather. Organising the competition nearly permits us to attain each aims with out compromising public well being and security.” Dr Pang added, “The digital competition will try to recreate the festive, joie de vivre ambiance the occasion is legendary for, by providing entry to unique wine and gourmand experiences curated by consultants on the topic. Making the most of the digital format, the occasion will likely be prolonged from the same old 4 days to a number of weeks in order that extra individuals can participate no matter time and geographical constraints.”
To protect as a lot authentic flavour of the bodily occasion as doable, HKTB is constructing a web-based hub the place many of the competition programmes will happen. A wide range of wine retailers will likely be offering particular reductions and merchandise tailor-made for the competition, which individuals can browse and buy in a digital exhibition house. In the meantime, famend wine and meals critics, cooks and wine consultants will likely be invited to talk on wine-pairing and culinary matters in digital workshops and lessons.
The occasion was launched in 2009, after Hong Kong and Bordeaux signed the memorandum of understanding on co-operation in wine-related enterprise.
