Maldives Advertising and Public Relations Company (MMPRC) is conducting analysis to grasp the tourism business perspective of the Maldives model. The analysis is an integral part for the event of the model pointers which is a part of an ongoing train to strengthen and construct the Maldives model.
The findings of the analysis will probably be integral in future vacation spot advertising and marketing, notably in how vacation spot branding will probably be continued.
The nation’s branding ‘Maldives…the sunny aspect of life’ was launched manner again in 2003. Since then, with a shift in direction of higher engagement in experiential journey, related sub-brands have been launched to advertise the diversified tourism experiences. The sub-brand slogans getting used are:
- Maldives…the romantic aspect of life
- Maldives…the colourful aspect of life
- Maldives…the thrilling aspect of life
- Maldives…the religious aspect of life
- Maldives…the enjoyable aspect of life
- Maldives…the cultural aspect of life
The Maldives is primarily positioned available in the market as a high-end luxurious vacation spot recognized for its ‘one-island-one-resort’ idea. Because the vacation spot advanced, the tourism product diversified with an rising want for a useful advertising and marketing method to advertise the extra options of the model similar to resorts, liveaboards, visitor homes and accommodations warranting a special method.
Model pointers will assist keep the standard and integrity of name picture as consistency within the model message is essential in making the model recognisable and dependable.
Thoyyib Mohamed, managing director of MMPRC stated: “It’s well timed to be sending out a robust and constant model message. Skilled model pointers will tremendously improve the effectiveness of our advertising and marketing communications to numerous goal segments and assist our tireless efforts in selling the Maldives throughout these unprecedented instances.”
The Maldives is an island nation made up of 1,190 islands geographically dispersed throughout the ocean. Famend for the ‘one-island-one-resort’ idea, vacationers from all around the world go to to benefit from the pristine pure atmosphere, world class providers, privateness and seclusion. With the COVID-19 tourism laws in place, and naturally distanced islands permitting for extra privateness, Maldives is believed to be one of many most secure vacation locations.
