Marina Bay Sands has launched a state-of-the-art hybrid occasion broadcast studio at Sands Expo and Conference Centre in a primary for the {industry}, because the award-winning venue paves the best way to redefine the way forward for conferences.
Designed to accommodate a reside studio viewers with a most capability of fifty individuals at anyone time, the hybrid broadcast studio – which gives broadcast-quality live-streaming capabilities and hologram functionalities – will act because the central hub for occasion planners trying to produce hybrid conferences within the new period.
“Hybrid conferences will assist allow the return of large-scale occasions in a digital method amid the Covid-19 scenario and we need to set the stage for these reveals by offering planners with a collection of helpful and modern options that are related for the occasions. Our extremely superior hybrid broadcast studio shouldn’t be solely geared up with industry-grade broadcasting gear and an interactive stage set-up, it can even be maintained with the best sanitisation ranges to make sure the well-being of our shoppers. Marina Bay Sands will proceed enhancing the technical capabilities of our broadcast studio and drive higher demand and innovation within the hybrid occasions scene,” mentioned Paul City, senior vp of resort operations at Marina Bay Sands.
An industry-first hybrid occasion resolution
The studio’s centrepiece is a cutting-edge three-dimensional stage fitted with an immersive backdrop and ground that may be reconfigured to suit each occasion’s wants. The three-dimensional stage is designed to offer presenters with a greater perspective of their environment, serving to them to visualise and ship their displays in a extra immersive surroundings. Stage lighting programs will be customised, designed and operated to suit an occasion’s particular wants. On this season of journey restrictions, the studio can also be in a position to beam somebody from a special a part of the world ‘reside’ into Singapore via a holographic presence.
The published studio was designed and constructed after months of collaboration and conversations with in-house and exterior technical consultants in addition to {industry} friends.
Marina Bay Sands at the moment gives three digital conferencing choices – full digital webcasting and reside streaming occasions; hybrid occasions with in-person and on-line audiences; and hybrid occasions with holographic telepresence. Purchasers can sit up for an enhanced suite of occasion tech capabilities incorporating Digital Actuality (VR), Augmented Actuality (AR) and Prolonged Actuality (XR) options because the lodge continues to reimagine the way forward for conferences.
Collaboration with PCMA
The world’s largest and most recognised community of enterprise occasions strategists, Skilled Conference Administration Affiliation’s (PCMA) a lot anticipated annual Convening Leaders convention is one of the best {industry} showcase of a extremely efficient hybrid occasion. The annual assembly gathers enterprise occasions professionals around the globe to drive modern concepts and achieve insights from {industry} leaders. Aligning with PCMA’s perception within the transformative energy that enterprise occasions can deliver, the lodge mushy launched the hybrid broadcast studio late in July via a collaboration with PCMA. Attendees of the inaugural ‘PCMA Asia Pacific Group Conversations’ got a sneak preview through the digital occasion’s welcome handle. The built-in resort additionally lately partnered PCMA and the Singapore Tourism Board (STB) to launch PCMA’s Digital Occasion Strategist (DES) accreditation to a choose group of worldwide shoppers.
Upskilling for the Future
To arrange its MICE expertise to embrace the long run, the lodge is investing in upskilling its MICE workforce. Over 30 gross sales and MICE staff members shall be present process DES certification, as a part of the built-in resort’s steady give attention to workers coaching. The course will arm the staff with the requisite expertise, information and proficiency to assist shoppers conceptualise, plan and co-create new hybrid assembly and occasion designs.
