Tag Archives: Brand

Maldives unveils new research for brand strategy for tourism development

Maldives unveils new research for brand strategy for tourism development

Maldives Advertising and Public Relations Company (MMPRC) is conducting analysis to grasp the tourism business perspective of the Maldives model. The analysis is an integral part for the event of the model pointers which is a part of an ongoing train to strengthen and construct the Maldives model. The findings of the analysis will probably […]

Luxury Fairmont hotel brand arrives to Australia for the first time

Luxury Fairmont hotel brand arrives to Australia for the first time

Accor will bring the luxury Fairmont brand to Australia for the first time, with the announcement that the Fairmont Port Douglas is set to open in Far North Queensland in 2023.  Set on the edge of two UNESCO World Heritage sites – the Great Barrier Reef and the Daintree Rainforest – the hotel has been […]

Why does Brand USA and Airbnb Go Together?

Why does Brand USA and Airbnb Go Together?

Brand USA and Airbnb announced a new partnership designed to allow guests to explore the USA from the comfort of home through Online Experiences featuring the unique cultures, cuisines, and people from across the United States. Along with a new landing page highlighting a special collection of Airbnb Online Experiences that showcase the unique possibilities […]

Guanajuato has launched new brand with ‘Guanajuato, live great stories’

Guanajuato has launched new brand with ‘Guanajuato, live great stories'

The state of Guanajuato, located in the centre of Mexico, in the region known as El Bajío, and home to the colonial jewels of San Miguel de Allende and the state’s capital, Guanajuato City, has started its tourism reactivation with the launch of its new brand with the slogan ‘Guanajuato, live great stories’. “We are […]

The integral role of brand and purpose in tourism industry recovery

The integral role of brand and purpose in tourism industry recovery

In a recent talk with Chris Anderson, the head of TED, the global outlook for 2020 was likened to a forest fire only seen every 400 years. As that fire continues to burn, it leaves behind the older Sycamore trees, hopeful to stay protected and dominant, mixed with a mass of green shoots looking to […]

Centara Hotels to debut COSI brand with COSI Krabi Ao Nang Beach

Centara Hotels to debut COSI brand with COSI Krabi Ao Nang Beach

Centara Hotels & Resorts, Thailand’s leading hotel operator, is set to debut its COSI brand in southwest Thailand with the opening of COSI Krabi Ao Nang Beach on 23 October 2020. Styled as ‘lifestyle hotel for the freedom loving traveller’, the hotel will follow in the trendsetting footsteps of its sister hotels in Koh Samui […]

RedDoorz launches trendy, design-inspired hotel brand SANS

RedDoorz launches trendy, design-inspired hotel brand SANS

RedDoorz has announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz’s new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of […]

Radisson launches new soft brand, Radisson Individuals

Radisson launches new soft brand, Radisson Individuals

Radisson Hotel Group has launched a new soft brand, Radisson Individuals. The company has designed it as a conversion brand, offering independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform. Federico González, chief executive of Radisson Hotel Group, said: “The launch of Radisson Individuals marks another […]

Brand USA chief executive steps down after just one year | News

Brand USA chief executive steps down after just one year | News

Brand USA chief executive James Evans is stepping down after just one year in the role. He will be replaced in the interim by Brand USA chairman-elect Caroline Beteta. The year-old organisation’s board of directors has begun a search for Evans’ replacement. The agreement was reached in consultation with the board, and comes as the […]

Brand USA launches bespoke idea submissions website | News

Brand USA launches bespoke idea submissions website | News

Brand USA has announced the launch of a bespoke website dedicated to television programme idea submissions. The new website has been built specifically to accept confidential television ideas from production partners, before a shortlist will be put before a Television Advisory Board. The Board will decide on the chosen submission(s) and will aim to work […]

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