The Ubuntu: Africa Invitations You To Stay marketing campaign, developed by ATREVIA, a worldwide communication and strategic positioning firm, gained the Inspiration Africa Branding Problem organised by the UN World Tourism Organisation (UNWTO). Its proposal was chosen from greater than 200 entries acquired.
The worldwide name invited businesses, artistic corporations and entrepreneurs to current an revolutionary and authentic model technique with the goal of positioning the variety of Africa and its locations within the minds of travellers within the post-COVID period.
The problem was to spotlight the continent’s strengths, thus fostering a constructive picture and enhancing the efforts of particular person international locations and organisations to spice up the sustainable development of the area with tourism as a driver of growth.
“It’s definitely rewarding to have been chosen to tackle a venture as particular as this. We’re excited to be, indirectly, ambassadors of such a spectacular area as Africa, with its infinite potentialities that usually escape basic information. It’s time to rediscover locations and maximise the usage of innovation and digital expertise for a mission as essential as revitalising tourism. This method has guided the work of a implausible staff that has proven, as soon as once more, that by integrating expertise and multi-disciplinary information, it’s potential to beat the challenges of communication,” stated Núria Vilanova, president and founding father of the consultancy.
